Why Data-Driven Marketing Is Still A Valuable Strategy For Small And Big Businesses

December 18, 2019 Off By Katy

Data has become the most valuable asset on the planet, with dozens, if not hundreds of companies all been relying on the usage of data points for marketing purposes. This applies, of course, to small, medium and big enterprises, with different budgets and tools, of course. Let’s analyse the current situation in regards to data being applied to marketing as a whole.

What’s Big Data?

Big data refers to a numerical value which connects a user to a particular behaviour or, simply, to a keyword. Having detailed big data could not only drive and decide better paid social ads (since they will be relying on precise data and not mere simulations made from the algorithm) but will also set the foundation for what will most likely become the future of automation in technology, which is set to run onto programmatic ads that will automatically evolve upon the data provided.

Which Sector Does This Impact?

The usage of data may seem like something which only applies to the technology sphere, but there are plenty more sectors which have seen a deep growth with big data being applied to their marketing strategies. For example, the entire mobile sector, especially within small app developers, have been relying on data to overcome complex UX processes and planning. Technology is, indeed, the most prolific sector in regards to data applications, but soon there will be more and more sectors embracing it.

The Evolution Of Data Marketing In The Future

The evolution of data marketing is definitely related to making it an industry standard. Soon enough, keyword research and other forms of manual research will be taken over by the usage of data, which is very likely to become the industry standard of marketing technology. Companies like Amazon and Facebook are already using data-driven marketing strategies to reach and target the right audience at the right time.

To Conclude

The usage of data-driven strategies in the world of marketing has definitely set up the foundation for the future of business: automation and science-driven services will very likely become the industry standard in the nearest future. With this being said, it’s completely up to the users if they want to keep on relying on their own “human” resources or if they prefer a more data-driven solution.