Lessons Learned from Years with Engagement
Prospective students are the main lifeline of any institution. Therefore, it is always very important to be on the look-out of how to engage them as this assure life continues as usual at the institution. The main challenge usually is catching and maintaining the attention of the prospective students. Considering some key factors and actually having some great marketing strategies is the best way to attract the attention of prospective students. Find below what you need to do when engaging prospective students.
Doing some research is the best way to begin this search. Carrying out research is the only way to ensure you have done the very best you can to get prospective students interested in what you have to offer. Check the internet to see what is happening around this topic. Find out what works for other wearing your shoes and what doesn’t so that you can see what to use. Make use of the social media platforms, the blogs and the online education forums. Collect as much information from reviews and feedback given by those that have walked the same journey before.
It is also important to ensure your website and the social media pages the institution is tied to always have a comprehensive information that prospective students can use. Have excellent content that can be related to your campus and make sure you have a campus virtual tour that students can use to learn more about the institution.
Students coming out of high school are very passionate and want to pursue their interests in a campus to see where it leads them. They are looking to get a career path that they can take for the rest of their lives. At this point, they might either know exactly what they want to do or are confused as to where exactly they would fit. The best thing a university can do to engage these prospective students is to try and help them connect their interests and passion to a career that they would excel in. The best thing to do is to give a list of the careers they might be interested in and allow them to choose one by themselves.
If done the right way, a campus virtual tour will also maximize this prospective student engagement. If you play your cards right and make this focus on the students, you might just win yourself many students. Know what students this age value and make the campus virtual tour around it. It will be even better if you would personalize every tour so that the students would see themselves as part of the university.
One thing that might put these prospective students off is a lecture about how this decision would impact their lives. Make sure that you don’t talk down on them or you will push them further away. Acknowledge that they know what they want to do and just offer guidance.