Tag: digital

Digital Marketing As A Subset Of Business Development Strategies

Business Development
Business development requires a multi-disciplinary approach and there is no ‘one size fits all’ strategy. One way or another, these institutions interact with companies on their growth journey and provide all kinds of resources to support them, including funding and physical work spaces (offices), professional support, advice and mentoring, tools and frameworks, strategy development and operations efficiency, and access to important networks in the business ecosystem.

Moreover, no company can house all expertise internally, thus the advice from external business professionals may at times come in handy. A business development specialist is typically a cross between a marketing and a sales person. Hiring a development consultant is going to cost you money, but it’s important to see this as an investment for your business.

Identify – Before you can seriously plan for business development it is necessary to identify new business opportunities. With the help of the business development plan you can monitor the progress of all the current programs and evaluate the efficacy of your future endeavors.

Managing a business development team member is similar to a sales team member in many respects. Hiring a business development person is different than finding a sales person for your team. Overall, boutique consulting firms focus on a limited scope of industries, and resolve business issues quicker than large management consulting firms that require more time for a specific project.

Business Development Steps And Strategies

Business Development
So many professional service firms we meet bemoan the track record of most of their folk in developing new work and new clients in attractive niches. In many cases this role is a liaison between sales, marketing, procurement, and management. It might be hard to decide if and when to use various business development services. For example, life science and other firms with R&D cycles require more time in an incubation program service companies.

In such instances boutique consultancy firms come in handy to for example support a particular project or give advice on matters related to a specific topic such as law, finance or HR. Larger corporations often make use of larger management consultancy firms to identify existing organizational problems and development of plans for improvement.

Ironically, it’s the most expensive option, with ‘front of the line’ service and unlimited consulting with partners in the firm that sells the most. Moreover, the job of a business developer is highly cross functional, as it requires collaboration with various internal and partner-company teams such as sales, engineering, and marketing to ensure that a deal is consummated.

Strategic Management For Business Development

The Business Development Strategy is used to underpin your main Business Plan and essentially it sets out a standard approach for developing new opportunities, either from within existing accounts or by proactively targeting brand new potential accounts and then working to close them. Large management consulting firms are able to draw from massive reservoirs of overlapping knowledge and expertise in contrast to the more narrowly focused boutique consulting firms, and can offer a single client support on … Read More...

By Katy December 1, 2019 Off