Planning for the year ahead is never an easy task. Oftentimes salespeople have a broader focus, preferring to spend their days with appointments and meetings – activities that build relationships – rather than sitting behind a desk doing what a marketing department does best. Because it has never been more apparent that the relationship between sales and marketing is still just as misunderstood as ever, especially with advances in marketing technology.
It is not a marketing employee’s responsibility to follow up with a salesperson’s existing customer once the lead has been handed off, nor is it their responsibility to convert a lead to a sale, “close the deal,” or make sure the client remains a client for many years.
This has proved to be a very successful tactic for companies in marketing. In the hierarchy of the business food chain, sales and marketing should not be seen as rivals or equals, but counterparts. Service channels are needed to effect transactions with the consumers and these could be banks for credit card purchases and transportation companies such as UPS to deliver the products to homes and businesses.
Marketing has relied on four marketing skills and tools and they are the sales force, advertising, sales promotion and marketing research, they must also use brand building, customer relations, telemarketing and others to make their product selling become reality.
Marketing Theory Without Execution
One of the basics of all marketing and advertising training is a teaching of “Maslow’s needs pyramid”. It’s no accident that more recently established companies, tech giants, and organizations that employ a large number of millennials are killing it with their marketing efforts. Without this it is easy to become so consumed with one plan and one set of actions that other plans and required actions start to suffer.
A good example would be Ben’s Chili Bowl located in Washington DC. It is an eatery that has been in business for decades and the fact that it had kept so many loyal customers is because they have offered consistent service and great food over the years and people who used to go there to eat as kids still go there as adults.
Companies also create brands and these brands have an effect on people’s purchasing habits. When we skip over strategy and start executing based upon abstract marketing theory, we’re shooting in the dark hoping we hit something, but we rarely hit the thing we want to hit.
The Key To Make Your Marketing Message Stand Out
Marketing to specific groups of consumers, or target marketing, is one of the most important concepts in marketing. This plan is going to be the key to your time management as well as a guide to keep you on track with all of your individual plans and actions. It is so important to partner with a company that can do more than just talking about marketing theory. The word free is usually a powerful catalyst that springs the consumer into buying that particular product or idea even though he or she might not need it. I think other terms also kind of bait people into buying things they don’t need.
Most companies don’t spend enough time discovering who exactly their customers are to be able to draft a marketing strategy that will lead them to success. Your marketing strategy is your map. The ideal sales and marketing relationship is a symbiotic one. Instead, they read a lot of marketing theory and try a lot of different things.
Other tactics that companies use to shape consumers needs and wants is to use celebrities or other famous people to sell their products. Marketers and salespeople work together to determine what consumers need and how to deliver it. Sales and marketing should motivate, inspire and feed one other.
How Does Marketing Create And Satisfy Consumer Needs?
No doubt if you are trying to progress on your journey to MLM success and you have been doing some training and some research then you will have discovered the importance of having a good MLM marketing plan in place. Companies also take advantage of world events or changes in the economy to come out with new products. Unfortunately, most people settle on mostly one phone-based marketing activity – cold calling. I’d like to present to you a way to use Maslow’s needs pyramid so that you can get inside the consumer’s mind and develop an understanding of what’s truly motivating them as they consider purchasing your product or service.
There is a constant interaction with the public in studying what is in vogue at the time and also what brands people want to be associated with. Successful marketing is really a 3-part process that involves following sound marketing theories, creating a detailed strategy, and executing that strategy.
Develop A Marketing And Marketing Communications Strategy And Plan For Small Or Midsized Companies
A. Marketing merely reflects the needs and wants of customers. It is important to note here that the retention function of a marketing department doesn’t really overlap the retention efforts of a sales team. Marketers, through the ages, have identified who their customers are, and directed their efforts at influencing their buying decisions.
After seeing so many television commercials and advertisements both on the Internet and on newspapers I have concluded that some companies construct their ads to create a need in the consumer’s mind even if originally they were not interested in the product.
Since different marketing tactics should be used for different customers, knowing this is essential, but too many companies guess at who their customer is rather than knowing them in depth.